Video: Branded Dreams — The Future of Advertising

Ton Meijdam, Thom Snels and Béla Zsigmond (aka Studio Smack in the Netherlands) say of this video: “We see ads everyday and everywhere. While some people try to avoid seeing ads, advertisers keep finding new ways to reach us. However they are unable to reach us when we sleep. Our dreams are the last safe and ad-free place — so it seems.

“But what happens when advertisers have the possibility to enter our dreams? Based on recent developments in brain science and technology this might be possible in the near future. This animated short is an impression of a dream infected by a brand we all know.”

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