Vox Populi

A Public Sphere for Poetry, Politics, and Nature

Video: The greatest glue commercial ever made

This classic 1992 television ad for Talens Rubber Cement swept the Cannes International Advertising Film Festival, winning its Grand Prix award.

It was created by Spanish ad agency Casadevall Pedreno & SPR, and conceptualized by Eduardo Maclean.

In the ad, a pair of very reverent young nuns discover that the penis has broken off from the statue of the Baby Jesus in their garden. They wrap it carefully in a lace handkerchief and take it to the Mother Superior, who happens to have a tube of Talens Rubber Cement in her drawer. Together the three return to the garden and Mother Superior delicately glues the poor baby’s member back in place, pointing it downward. One of the younger nuns surreptitously takes the matter into her own hands just before the rubber cement dries.

Running time: 1 minute

Email subscribers may click on the title of this post to watch the video.


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